Hannah Gay Beauty & Lifestyle Journalist
Hannah Gay is a beauty and lifestyle journalist with over a decade’s experience working across B2B, B2C, and custom publications and brands. She currently holds the title of Editor in Chief at Professional Beauty – Australia’s longest-standing and highest reaching beauty trade publication, celebrating 30 years in 2025.
Hannah oversees editorial content, direction, and strategy across Professional Beauty Beauty’s print, web, social, and video touchpoints. Prior to this, Hannah held the roles of Online Editor and Beauty Editor for the publication.
Professional Beauty is a B2B publication with a combined print and digital footprint of over 136,000. Its audience is comprised of beauty salon owners, salon managers, spa operators, beauty therapists, dermal therapists, makeup artists, nail artists, wax technicians, tan technicians, permanent makeup artists, brow and lash technicians, educators, distributors, and product developers.
Hannah is passionate about using her platforms to engage and elevate the beauty industry, reporting from B2B events, from inside the salon walls, and up-close-and-personally with representatives at all levels of the industry.
With a deep understanding of what makes a brand or business newsworthy, Hannah brings a unique lens to media strategy within the aesthetics and beauty space. At Aesthetic Business Masters Melbourne, she’ll join the PR & Media Panel to share insider insights on how clinics and professionals can attract meaningful media attention, craft compelling narratives, and build long-term visibility through trusted press relationships. Her session will empower attendees to confidently navigate media engagement and better understand what editors are really looking for.
Hannah will also provide real-world tips on how to pitch your story, position your brand for industry recognition, and align your marketing with what matters most to the media—ensuring your business stands out in a crowded, fast-moving market.
Hannah will be speaking on the PR Panel in Melbourne Aesthetic Business Masters
